At the risk of alienating those drinking or selling the UC Kool-Aid, here's a rose-colored glasses-off summary of what I think, have heard and have read about Unified Communications: you can't define it; it's not new (hard to define in the early 90s too);

Signs indicating a potential U.S. recession are all around: collapsing home values, soaring oil and precious-metal prices, a falling dollar, rising unemployment and, perhaps most ominously, reduced business spending. While it's still not certain that a re

Sometimes a valid working email address is all that separates a useful marketing lead from a redundant record in your database. Here is how a simple email append service can help you make the most out of your generated leads

There are a lot of other things you can do, but the point is to pick something you can get started with today. Add more elements as you move forward. Refine and tweak continuously. Think iteratively. You'll make measurable progress.

Looking at cost-per-acquired-link is a mistake, because it results in low-value links. How do you obtain quality links from authoritative sites? Start with these four steps.

Typically, a company engages a firm when it lacks time or internal resources to accomplish certain tasks. While this reasoning is effective and can deliver results, the most significant value of working with a third party is the opportunity to gain an unb

Here is the post which described how to facilitate better relations with various publics and what are the essentials to managing information between an organization and its publics.

The point is that the ideas and conversations fly fast and furious online, so you have to be ready to give up your ToDo list and participate where you can deliver the most value, based on what people are engaged with at the time.

Everyone 'believes' in gravity. And yet, we know virtually nothing about it. We don't know how gravity waves (if there are any) are transmitted. We can't block them (anti gravity boots!) and we can't amplify them and we have no idea how fast they travel.

We have literally bludgeoned the poor social media ROI horse to death recently. There’s a lot of sage discussion that’s happened around the topic, but it all seems to boil down to a few things, an ROI credo of sorts: 1. We agree that having some kind